Apple is allowed to push notifications

Apple разрешила рекламу в push-уведомлениях

Apple is allowed to use push notifications in apps to send advertisements.

The owner of the Apple device should give consent to receive such messages. However, users must also have the ability to opt out of ads.

The company had previously banned the use of notifications for “advertising, promotions or direct marketing”. But over the past two years, Apple itself violated the rules of the App store — for such acts application of other companies could be banned or deprived of the opportunity to send push notifications, so both times, Apple was criticized heavily, reports The Verge.

Previously Netflix, Amazon and Apple announced they would not participate in one of the most famous American film festivals South by Southwest (SXSW) in 2020. This is due to the spread of coronavirus in the world, wrote

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