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The share of Chinese brands in sales of smartphones in the Russian market increased. This is with reference to the business partners of electronic manufacturers the newspaper “Vedomosti”.
The large number of smartphones were sold by Huawei and Honor, which accounted for over a third of total sales. On the second and third places in sales of smartphones in units located Samsung and Xiaomi. On the fourth place on popularity of devices is Apple’s fifth raised a company BBK Electronics.
According to sources in the market, which have a share of 5.2 percent of the total smartphone market. During the year the company that owns the brands Oppo, Vivo, OnePlus Realme and significantly increased sales. According to the representative of the company “M. Video-Eldorado”, which accounts for more than 5 percent of sales in pieces and about 3.5 percent of the money. The biggest sales the company achieved in the second half of 2019.
“Vedomosti” noted that BBK show a positive trend in sales not only in the Russian market. According to Gatner, in the fourth quarter of 2019 owned by Oppo brand with a share of 7.5 per cent was ranked fifth in the world in the supply of smartphones.
In early March it became known that the collapse of the ruble has led to explosive growth in sales of smartphones and other gadgets. In particular, “VimpelCom” told me that demand for the iPhone increased by 49 percent, on Samsung devices — 45 percent. Journalists noticed that in this way the Russians hoped to purchase the device at the old price before the inevitable rise in the cost of equipment.
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