The 19 greatest and worst presidential campaign ads of the 2020 election

No one really knows for sure if campaign ads work, but there’s no denying their venerated spot in American politics. From the oft-imitated Ronald Reagan “Morning In America” ad from 1984 to Lyndon B. Johnson’s terrifying “Daisy Girl” ad from 1964 — which involves the suggested nuking of a toddler — presidential ads can run the gamut from inspiring to trollish, from tear-jerkers to grotesquely manipulative.

In 2020, the presidential candidates alone are expected to spend a combined $2.75 billion or more on TV ads by Nov. 3, though most of that will be by Democratic candidate Joe Biden, who has “maintained a nearly 2-to-1 advantage on the airwaves for months,” The


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