The daughter and son-in-law of President Donald Trump are due to leave the White House at the end of the Trump administration in January next year. They have both served as senior advisers to the president, with Ivanka in particular heading a number of campaign rallies in the run-up to the election.
Before their political careers, Ms Trump and Mr Kushner were known New York socialites who frequently attended the $35,000-per-ticket Met Gala fashion show and other events.
Analysts also report Ms Trump was seen as a ‘moderating force’ on her presidential father.
One of Ivanka’s former friends Lysandra Ohrstrom recently published a tell-all essay on her friendship with the president’s daughter.
In it, she said she had hoped Ms Trump would “moderate her father’s most regressive, racist tendencies” when the Trump presidency was announced in 2016.
However, Ms Ohrstrom, who was maid of honour at Ms Trump’s wedding to Mr Kushner, hit out at Ivanka’s support for her father in recent times.
She added in the Vanity Fair piece: “I expect Ivanka will find a soft landing in Palm Beach instead, where casual white supremacy is de rigueur and most misdeeds are forgiven if you have enough money.”
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In recent weeks, Ms Trump appears to have joined her father in his criticism of the presidential election result – though not as overtly.
The president has controversially asserted that he was the election winner and there has been “massive voter fraud”.
Investigations have so far not shown this to be the case, while a recount in the state of Georgia confirmed Mr Trump’s rival Joe Biden to have secured victory there.
On November 6, Ms Trump tweeted: “Every legally cast vote should be counted. Every illegally cast vote should not. This should not be controversial.”
Analysts such as author and columnist Jill Kargman told the New York Times that returning to New York would put Ms Trump and Mr Kushner “in a kind of prison”.
Others speculate the state’s socialites could be ready to ‘shun’ the couple.
The political landscape in New York is also tense regarding relations with President Trump.
The state voted for Democrat Joe Biden by a wide margin of 4,007,900 votes to Mr Trump’s 2,960,070 in the recent election.
In addition, New York’s governor Andrew Cuomo has threatened to sue the Trump administration over its coronavirus vaccine distribution plans.
Mr Trump said last week that a COVID-19 vaccine would be widely available across the US – but not in New York.
This is because Mr Cuomo has set up a separate scientific review panel in order to approve the vaccine “to try to build credibility”.
In response, Mr Trump accused the governor of “playing politics” and said: “We cannot waste time and can only give to those states that will use the vaccine immediately.”
New York Attorney General Letitia James accused Mr Trump of “vindictive behaviour”