If there were ever a year to shop small for Christmas, 2020 is it.
This year has been unprecedented, chaotic, and frightening for Americans in a lot of ways. But since March, the year’s upheavals have had a severe impact on small businesses.
A survey of nearly 6,000 small businesses between March and April of this year found that only weeks into the pandemic, massive layoffs and closures had already occurred. Many businesses were financially fragile, and expected their hardships to continue throughout the year. While several small businesses recovered somewhat during the summer, according to the National Small Business Association, only one-third were “very confident” they’d be able to recover from the pandemic and economic downturn; 99