The possible silver lining to the Warner Bros. deal

Poor AMC. The world’s largest movie theater chain just can’t catch a break. First it was the James Bond film No Time to Die, pushed back on March 4 out of concern over how it would fare in the then-coronavirus-riddled markets, like China. “This is the first major theatrical release to shift as a result of coronavirus,” Adweek‘s TV editor Jason Lynch tweeted in that sweet, more innocent time, “but it probably won’t be the last.”

Indeed. Next came skyrocketing domestic cases and shutdowns in the nation’s largest markets of New York City and Los Angeles, followed by studios’


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