Popular retailer Forever 21 was at the center of scandal after it turned out that sweater with the word “Wakanda forever” (a mythical country from the movie “Black Panther”) advertises a white guy. Fans of the film instantly brought the company a lot of criticism. In their opinion, such a product was to advertise the African American.
The first observations received on Tuesday, December 18, after the online store came a Fair Isle sweater. In addition to the bright colors and intricate patterns, for clothing shows a mask of the main character of the movie “Black Panther” and the words “Wakanda Forever”. This beauty advertises white model: blonde with blue eyes. The cost of such sweater – $34,90.
Once the clothes have been advertised on the official account of the brand on the social network Twitter, the company was showered with angry comments. The fact that the main character of the aforementioned film — comes from North-East Africa. Most of the actors who participated in shooting the film are African American. Therefore, fans of the blockbuster did not like the advertising.
People react differently: someone just recommended that to change the model on African American, someone said that the advertising Department Forever 21 is absolutely not professional. Some users have chosen his words and rudely criticized the retailer and model.
In General, most users agreed on the opinion that this is unacceptable. According to them, the use of African American models to showcase the sweater would correct the situation.
Guide Forever 21 did not have to wait long and soon apologized to outraged users. In a statement, the company noted that pay attention to the reviews on its products and deeply regret the mistake.
“We welcome all superheroes of different nationalities and apologize if this picture seemed offensive in any form, “—said in a statement.
Unknown at this time whether there will be a sweater in the near future in the sale or Forever 21 forever withdrew it from the list of available items.
A well-known company was criticized for the white guy in the sweater is the “Black Panther” updated: December 19, 2018 author: Paul cat