One of the largest manufacturers of beer — company of AB InBev, announced the beginning of cooperation with the canadian company Tilray, which specializiruetsya on the production of marijuana. The deal is worth $100 million envisages the creation of a foamy beverage containing cannabis.
According to available information, research in this area will begin in the near future, and if they are successful, Tilray will receive a new contract. Thus, the company owner of the famous beer brands Budweiser and Stella Artois is going to strengthen its positions both in Canada and in the global market. The experiments are yet to be over soft drinks.
It should be noted that after the legalization of marijuana in the Country of the maple leaf stock cannabis growers began to grow rapidly. Major suppliers of these products began to conclude multimillion-dollar transactions.
Moreover, some companies showed serious intentions for the market of marijuana. So, one of the leaders of the tobacco industry Altria Group Inc. invested $1.8 billion in company Cronos Group, thereby obtaining 45% of the shares of the producer of cannabis.
Now also aware of the talks between Coca-Cola and the canadian company Aurora Cannabis. The goal is the same as that of AB InBev is to create a drink that contains marijuana. In the opinion of management of the Corporation, the cannabis market needs to reverse the declining popularity of carbonated beverages.
As we can see, after the legalization of marijuana in Canada, large corporations tend to be quick to enter this market. All of this speaks to the incredible potential of this industry. As a result, manufacturers of marijuana receive a huge investment, and Canada’s economy — a significant boost to growth.
AB InBev, one of the leaders of the beer industry, will create a beverage with marijuana updated: Dec 20, 2018 author: Paul cat