The boss of JD Sports has said the impact of Brexit has been “considerably worse” than feared and that it plans to open a warehouse site in the EU amid the impact of red tape and delays.
Peter Cowgill, executive chairman, said disruption in shipping goods to mainland Europe meant extra costs in the “double-digit millions”.
He told BBC Radio 4’s World At One programme that it is eyeing a new distribution site in Europe to help it side-step tariff costs and disruption.
JD Sports said that the warehouse, which will employ about 1,000 staff, could have been built in the UK but will now be within the EU in light of the UK’s exit deal.
It is understood that no current jobs at its UK distribution sites will be affected.
New trade rules came into force on January 1st after a last-minute deal between the EU and UK was struck.
However, Mr Cowgill said the amount of red tape has been “very significant”, slowed down its trade processes and added to costs.
“They said we have a free-trade arrangement but that’s really not the case,” he said.
“If you source from the Far East and bring products to the UK and then ship to stores, the tariffs apply.
“With the tariffs that apply, it would make a lot of economic sense to have a distribution centre in Europe as well the UK – it would mean the transfer of a number of jobs into Europe.
“It’s considerably worse than predicted.
“The implications of it have probably been appreciated after the event and probably not attracted the airtime and publicity that they otherwise would have done because Covid is more serious at present,” he said.