The Netflix password sharing apocalypse is nigh

Be honest: Does the news that Netflix is cracking down on password sharing make you break out in a cold sweat?

Yeah, you and everyone else. Though there isn’t a firm number for how many people watch shows like Tiger King and Emily in Paris on accounts that they aren’t paying for personally, estimates range anywhere from 14 percent to 31 percent of Netflix viewers. It’s potentially even bigger: According to one study last November, over half of Netflix subscribers share their password with someone outside of their homes.

Cracking down on password sharing might seem like a no-brainer, then, if you’re the streamer.


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