The British Fashion Council (BFC) must have decided two London Fashion Weeks a year just isn’t enough, as it’s added a third event to this year’s calendar.
The inaugural digital-first London Fashion Week (LFW) took place in June 2020: it experimented with virtual formats, and was the first time the event combined menswear and womenswear.
Since then, LFW has got into the groove of digital presentations, as Covid-related restrictions have meant normal shows couldn’t go ahead in September or February.
Just released – #LFW provisional schedule! From Saturday 12 June to Monday 14 June, #LFW will celebrate the cultural commentary and creativity for which British fashion and London are known for. Explore the schedule via https://t.co/xTCYkAHaZU #LFWClearpay pic.twitter.com/R33s1JMPVX
— London Fashion Week (@LondonFashionWk) May 21, 2021
It’s unclear why the BFC has decided to continue with a June fashion week, but it will no doubt provide us with plenty of summer outfit inspiration.
When’s it happening?
From June 12-14. Similar to the previous pandemic LFWs, it will be a digital first event – meaning most of the shows will be live-streamed on the LFW website.
So will it be all online?
Not entirely. The emphasis will be on video presentations, but there will also be “a number of Covid-secure physical activations in line with Government guidelines”. Restrictions are still in place in England, but a small number of people are allowed at events, so this might look more like the catwalk shows we’re used to.
Details on these physical events are limited – on the schedule they include Reuben Selby Show & Party Evening Event and The London Seven Collective. LCF Graduate Screening Evening Event.
A lot of the biggest names are missing – Burberry, Victoria Beckham, Erdem, Richard Quinn and Temperley London won’t be showing collections. It’s understandable: it’s already a lot of work for designers to produce two collections a year, so perhaps adding a third would take them over capacity.
However, there’s still a lot to get excited about. Bethany Williams will be showcasing her brand of colourful, geometric menswear on the Saturday; Preen by Thornton Bregazzi will no doubt give us some romance on Sunday; and on Monday all eyes will be on Ahluwalia, this year’s recipient of the Queen Elizabeth II Award for Design.
Anything else to watch out for?
Auroboros – the ‘science/tech couture house creating for both the physical and digital worlds’ – will be showing its first collection at LFW.
We’re not entirely sure what to expect, but Auroboros could be a glimpse into the future of fashion – its Saturday show, in collaboration with the DiscoveryLab program, will definitely be worth a look.
What happens next for fashion week?
If all goes to plan, LFW will be back in September with a combination of physical and virtual events, “marking a long-awaited cultural reopening of London”.
In the meantime, other cities are tentatively returning to in-person shows – Milan and Paris are hoping to welcome guests for Men’s Fashion Week later in June. This might very well be the last digital fashion week we see.