WhatsApp users can now share photos and videos that disappear from message threads after being viewed once, with the firm claiming the new tool boosts user privacy.
The Facebook-owned messaging giant confirmed it will begin rolling out the View Once feature this week.
Once active, users will be able to share photos and videos which can only be viewed once by the recipient before they disappear and are no longer accessible, with WhatsApp pitching the tool as a safe way to share sensitive information without it being saved or repeatedly viewable.
A number of other social platforms, most notably Snapchat and Instagram, already allow users to send messages which disappear after being viewed.
“While taking photos or videos on our phones has become such a big part of our lives, not everything we share needs to become a permanent digital record,” the messaging firm said in a blog post.
“On many phones, simply taking a photo means it will take up space in your camera roll forever.
“That’s why today we’re rolling out new View Once photos and videos that disappear from the chat after they’ve been opened, giving users even more control over their privacy.
“For example, you might send a View Once photo of some new clothes you’re trying on at a store, a quick reaction to a moment in time, or something sensitive like a wifi password.”
Once a message has been viewed and then disappeared, View Once media will be clearly marked as “opened” to avoid confusion about what has been happening in an individual chat, WhatsApp said.