Amy Schumer is getting blamed for the national tampon scarcity: Check out Why?

Procter & Gamble is blaming a national tampon scarcity on comic Amy Schumer.

In July 2020, Amy Schumer, 41, participated in promoting for Tampax, P&G’s hottest tampon model in the United States, with the aim of normalizing conversations about menstruation.

“Retail sales growth has soared,” mentioned firm spokesperson Cheri McMaster to Time magazine, including that demand has elevated by 7.7% since the Oscars 2022 host starred in a sequence of commercials for the firm over two years in the past.

Where are Tampax tampons out there?

In many nation areas, Tampax tampons are at present exhausting to return by, “with Amazon dealers taking advantage of the shortage.” According to the publication, a package deal of 18 Tampax “listed for $114 in January, roughly $6 more – per tampon — than women generally pay.” A charity that helps homeless ladies has noticed a “significant drop off” in contributions of the female hygiene product and livid shortage complaints in Reddit posts.

According to McMaster, the company is pushing Tampax plant employees ragged in Maine, with the producer functioning 24 hours a day in an try and plug the demand dam.

Is it Schumer’s well-executed public relations marketing campaign that’s accountable?

Both the “Trainwreck” star and P&G have been contacted for remark by The Washington Post.

Meanwhile, P&G’s “most recent quarter had its highest sales growth in decades, and the amount of money it gained from sales in its feminine care segment was up 10%.”

However, Time reporter Alana Semuels is suspicious of P&G’s allegation that “Life or Beth” actress Schumer is accountable for the shortfall, questioning whether or not fashionable commercials have the energy to ship issues out the door on their very own.

Furthermore, different tampon producers, comparable to Playtex, are in low provide as effectively, and so they don’t have an Emmy winner and Tony nominee accountable.

The COVID-19 pandemic, in accordance with Time, is partly accountable, since cotton, plastic, and paper pulp wanted to create tampons have been in excessive demand for masks and different private protecting gear, putting pressure on the provide chain.

Amy Schumer
Tampax

Factory closures and a scarcity of employees have additionally exacerbated the drawback.

Tampons aren’t the solely necessity that’s exhausting to return by in retailers round the nation.

Fearful dad and mom are coping with a extreme shortage of child components, which is anticipated to final for one other two months.

Due to the shortages, there have been confrontations in grocery aisles and two newborns have been admitted to the hospital.

Meanwhile, it’s unclear how a lot Schumer was paid for the ostensibly necessary commercials, however in July 2020, P&G proudly revealed their relationship with the comic in a press launch.

“We thought Amy Schumer was the right choice when we decided to focus on tampon and period education since Amy doesn’t shy away from anything,” they mentioned.

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