ComfortDelGro to reevaluate use of ‘Z’ in new app logo following concerns about link to Ukraine invasion

SINGAPORE: Taxi operator ComfortDelGro will reassess the use of its cell app logo following suggestions that it might be insensitive in view of the continuing Russian invasion of Ukraine. 

In a Facebook publish on Monday (Apr 25), the taxi large stated it had acquired “some feedback” concerning its new app, CDG Zig, which used a stylised letter “Z” as its logo.

ComfortDelGro introduced final week that CDG Zig would mix its current taxi reserving software and its way of life software Zig, which was launched final 12 months however decommissioned earlier this 12 months. 

In addition to taxi and ride-railing reserving options, the app would additionally provide way of life choices comparable to restaurant reservation, in addition to providers like electrical car charging.

The firm stated it will ultimately add different ComfortDelGro providers, comparable to automobile rental and driving classes, to the app as properly. 

Checks by CNA on each the Apple App Store in addition to the Google Play retailer on Monday confirmed the CDG Zig app continued to use the stylised Z logo. 

“Unfortunately, the letter Z has also been used by the Russian army on its tanks in the Ukrainian invasion,” stated ComfortDelGro. 

Used as a marking on Russian navy autos in the battle, the letter Z has additionally been adopted as an emblem by these supporting the warfare. 

Some international locations, together with Germany, have proposed criminalising displaying the letter Z when used as an emblem of help for Russian aggression in Ukraine.

“We would like to categorically state that we are not in favour of the use of force and acts of aggression against another sovereign state,” stated the taxi agency. 

“The letter Z has never ever been used as war propaganda before – certainly not when we launched Zig last year.”

ComfortDelGro acknowledged that, in gentle of the continuing warfare, the timing of its app relaunch “may have come across as insensitive”.

“We would like to apologise if we have offended anyone. It was certainly not our intent,” the corporate stated. 

“Having heard your feedback, we will reassess the roll-out of our new logo at this point.”

ComfortDelGro to reevaluate use of ‘Z’ in new app logo following concerns about link to Ukraine invasion

Ahmad Zhaki Abdullah

Source : channelnewsasia.com

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