President Halimah commends KooBits Learning for pivoting business model during pandemic

SINGAPORE – The pandemic was a testing time for KooBits Learning when its business-to-business (B2B) model took a success from college closures and a drop in enrolment in non-public faculties throughout South-east Asia.

But its chief government officer and founder Stanley Han, 41, has scored a turnaround by pivoting its college product right into a client one.

KooBits offers a synthetic intelligence-enabled, personalised, gamification studying platform for arithmetic. This permits kids to be taught anytime, wherever and a brand new topic, science, was launched in January this yr.

Mr Han mentioned: “Having to pivot to a business-to-consumer (B2C) one in 2020 was a drastic move. We threw money into social media advertising without knowing anything, and the organisational transformation was a challenge.”

“I managed to reach out and leverage on various talents to help grow the team and business. Our expansion led to more workers joining us, and during the pandemic, their pay was even increased as they had to take on various responsibilities as well,” he added.

The new method sees KooBits concentrating on mother and father who’ve taken on the extra function of being their kids’s trainer in a single day, particularly when faculties had been closed during the pandemic.

Within 9 months, Koobits’ B2C gross sales had overtaken its B2B gross sales.

The platform has additionally innovated and used synthetic intelligence expertise to translate and localise the tutorial ideas to accommodate worldwide customers.

In January final yr, its college business additionally rebounded as extra faculties signed as much as put together for a brand new studying expertise in a post-Covid-19 period.

Today, KooBits has greater than 200,000 college students from greater than 50 international locations utilizing its platform.

On Tuesday (April 12), its achievements had been famous by President Halimah Yacob who visited the KooBits Learning workplace at Keppel Bay Tower.

During the pandemic, she has visited small and medium-sized enterprises (SMEs) to grasp how they’re adapting.

Madam Halimah famous how KooBits has innovated and leveraged on expertise with the intention to pivot its business model and develop its buyer base.

She mentioned: “The platform is engaging and the content is comprehensive. Besides, the education technology sector is growing. The ability to continuously innovate and be creative allows firms to find new opportunities.”

“KooBits shows that leveraging on technology allows firms to scale up their business operations, as they are not confined by physical constraints. The Government will continue to support SMEs to internationalise and innovate in order to diversify,” she added.

Mr Han hopes to develop to much more international locations, and mentioned that the corporate is trying into launching new topics as nicely.

“We hope to make KooBits one of Singapore’s greatest exports, and I think Taiwan might be where we set up another office when we successfully expand ourselves,” he added.

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