Strength in unity is the key to success for this home-grown real estate agency

Unscathed after arecruitment warfare between main real estate businessesfinal 12 months, OrangeTee & Tie (OTT) has emerged much more resilient from the battle with new plans for the future.

The 22-year-old home-grown agency is specializing in progress, gross sales, know-how and assets to higher serve its shoppers and brokers.

OTTchief govt Steven Tan says: “One team of agents left OTT last year, and that was an opportunity to ‘restart’ the company – from how our agents presented themselves to the market to how they worked within the agency.”

This is a part of OTT’s new technique known as United We Grow, as the fourth-largest real estate agency in Singapore accelerates its transformation journey. 

A united entrance brings about larger outcomes

Traditionally, brokers of Singapore real estate businesses can type their very own divisions with their very own model names and enormous businesses can have lots of of divisions of any dimension.

When divisions depart, it may very well be a trigger for concern for some corporations however not when it occurred to OTT. The management group used it as a chance as a substitute, to restructure and unite its folks. 

At OTT in the present day, brokers current themselves solely as OTT brokers no matter which group they fall beneath. 

Mr Tan explains: “In the past, it was often difficult to implement company-wide initiatives and get everyone on board. But now, we are in a uniquely strong position as we are working together as one big family with shared expertise, knowledge and strong resources from OTT.” 

The ensuing company-wide restructuring has resulted in robust gross sales figures. 

In the first three months of this 12 months alone, OTT brokers have closed greater than 5,500 offers, together with gross sales and leases. OTT has additionally gained greater than 15 per cent market share of high-value residential transactions which are valued above S$10 million every.

Clearly, OTT has been punching above its weight as the fourth-largest real estate agency.

Engaging brokers and shoppers alike

OTTs new technique continues to embody belief, innovation, excellence and care – core values which have underpinned its relationship with shoppers by way of the generations. 

Says Mr Tan: “OTT is about unique value propositions, instead of unique selling propositions. Our agents learn that it is not just about focusing on the product you are selling, but also about adding value to the service.”

One approach the firm is bettering its choices and repair is by way of modern know-how, similar to OTT’s interactive digital excursions.

OTT chief working officer Simon Yio says: “Through virtual walkthroughs, our agents can virtually conduct a viewing remotely with their clients and based on the preference of each client, they can virtually stage the property so that clients can better visualise their dream home.”

OTT additionally launched different new options similar to 3D maps that can allow brokers to present the surrounding views, top of properties and even the projected shadows of buildings at totally different occasions of the day, at its annual enterprise convention on April 21.

These unique-to-OTT options are a results of customisation that group leaders and the OTT Technology Department made as they adopted numerous superior applied sciences in the trade, says Mr Yio. 

A primary-mover in adopting new programmes and initiatives, the agency has all the time ready brokers effectively to adapt to fast-evolving developments in real estate.

Mr Yio says: “OTT wants to support agents to enhance the value of property so that buyers and sellers can make the best decision for themselves, through a 360-degree ecosystem comprising technology, applications, physical support and talent development.”

Through engaged on the new thrilling initiatives, brokers choose up new abilities and stretch their capabilities.

For occasion, Mr Lester Tan added one other feather in his cap by taking over a brand new position as enterprise know-how guide to work on new digital merchandise for OTT. Marrying his tech experience from his earlier decade-long profession as a software program engineer along with his present expertise, Mr Tan created AAG InstantPro, which is now broadly utilized by brokers for their advertising and marketing wants.  

Mr Chipson Ma, an OTT grasp coach, additionally helped develop a brand new sales-focused app known as OrangeTee Analyser, which helps brokers higher advise their shoppers on a propertys prospects.

He explains: “Most property financial calculators cant be adapted to different transaction scenarios. The OrangeTee Analyser app can be customised, and processes complicated data so that our clients can have a better idea of the value and profitability of their property prices based on different outlooks  from optimistic to neutral to pessimistic.”

Besides the newest proptech software program, OTT is additionally offering brokers with the {hardware} they want to succeed. For occasion, with the present development of stay streaming and catchy advertising and marketing movies, OTT has invested shut to $300,000 in auditoriums, media studios and gear, out there for use by its brokers for free of charge. 

For those that have but to choose up the abilities wanted in in the present day’s social media age, the agency additionally gives coaching in producing content material throughout totally different mediums.

New thrilling developments apart, Mr Tan is a agency believer in the undeniable fact that human connection is what units the agency other than the competitors. OTT prides itself on guaranteeing that its brokers join and interact with shoppers in knowledgeable, caring and empathetic method. 

This angle is embodied in OTT agent Joyce Lau, 43, who goes all out for her shoppers and has their finest curiosity at coronary heart.

Ms Lau as soon as had a shopper who had mobility points and wanted assist in decluttering her residence because it was infested with termites. She supplied her assist with none hesitation, and even went to purchase meals and requirements to be certain that the shopper is effectively taken care of. Today, a lot of Joyce’s shoppers are her associates.

Overcoming mid-term challenges in the sector 

Mr Tan notes that on-line competitors on a number of digital platforms is fierce, and “the digital landscape is always changing”.

“Facebook and Instagram may be effective today, but users may switch to other platforms in future, so agents need to remain resilient and highly agile, and spread their marketing efforts across multiple channels relevant to their users.”

Apart from new abilities, brokers should brace themselves for macroeconomic uncertainty that can have an effect on the sector, similar to “geopolitical insecurity, stagflation and higher interest rates”, he says. 

To develop its expertise pipeline, OTT invested S$500,000 in a brand new 12-month programme to prepare and develop new recruits. The OTT Real Estate Salesperson (RES) Internship Programme was launched in March, taking in 200 interns who’ve been chosen from over 280 candidates.

Mr Tan is enthusiastic about the potential of the interns, including that the programme has attracted “a wide range of people with different profiles, from the young to the middle-aged, with some professionals making a career switch”.

He is hopeful that the newcomers will come to admire OTT’s values, particularly the emphasis on service – as evidenced by OTT’s whole common score of 4.89/5.00, based mostly on greater than 1,200 buyer critiques, on its buyer assessment platform Property Agents Review.

“The market perception of OrangeTee in the last 22 years has always been about good service, and I’ve always been proud of that,” says Mr Tan. 

“Our people are a key part of our new growth strategy – and by people we do not just mean our agents, but our clients as well. We move with our agents and clients as one, to succeed together. When combined with our focused plan to drive digital transformation through new technologies and apps, I believe OrangeTee is poised for a bright future.”

To discover out extra about OrangeTee & Tie and their newest happenings, please go to:

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