In January 2022, the meals firm Mondelēz International will launch a new, the sixth everlasting flavor of Fidorka wafers. The conventional spherical wafer will have cocoa filling in milk chocolate and increase the model’s core portfolio. Customers will discover it on retailer cabinets in a fascinating pink packaging.
After eleven years, initially of 2022 on the Fidorka model will additionally change the design of the brand and packaging its complete core product line.
Traditional spherical wafer forged in chocolate has been produced on the Opava manufacturing facility for the reason that Nineteen Thirties. It was initially referred to as Tartalletes, later Capri. Name Fidorka carried for the reason that fifties of the final century in honor of the bakery household Fiedorovcov, which established the custom of baking biscuits and wafers in Opava in 1840. The new Fidorka with the required cocoa filling in a horny pink packaging will thus full the essential product line of 5 merchandise.
The new design will additionally obtain the Fidorka emblem and canopy. It will additionally change for all 5 present flavors: scorching with nut filling, milk with coconut filling, milk with nut filling, scorching with chocolate filling and white with chocolate filling.
“Every flavor, together with a novelty with cocoa filling, will have three new variations of the packaging. In addition to the more energizing model of the basic packaging, it will be a packaging with a mischievous smiley for a higher temper and a medal packaging that prospects can reward themselves with, in addition to another person, ” presents Alena Kratochvílová, model supervisor of the Fidorka model. “All three designs of a given flavor will be combined otherwise in every carton.”
The new look of the Fidoriek packaging was ready in cooperation with the native Ostrava company Kantors Creative Club. The different two businesses present advertising assist. The Prague company Friendly is in cost of the inventive and the media assist is roofed by the Wavemaker company.
Every yr, greater than 47 million Fidorics are delivered from the manufacturing facility in Opava to Czech and Slovak shops. Our Fidorka impressed the creation of comparable merchandise, that are manufactured and exported overseas in the native manufacturing facility beneath the manufacturers Cadbury, Milka, Lacta, Freia and Marabou.
O Mondelz International
Mondelēz International, Inc., (Nasdaq: MDLZ) permits individuals to eat correctly in greater than 150 international locations all over the world. With web revenues of roughly $ 27 billion in 2020, MDLZ is positioning itself as a chief in the sphere of refreshments, providing iconic world and native manufacturers reminiscent of OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone sweets; Sour Patch Kids candies and Trident chewing gum.
Mondelēz International shares are a part of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Indices. Visit www.mondelezinternational.com or observe the corporate on Twitter at www.twitter.com/MDLZ.
Mondelēz International in the Czech Republic and Slovakia
Mondelez Czech Republic, sro and Mondelez Slovakia, sro are a part of Mondelēz International. The merchandise that the corporate sells on the Czech and Slovak markets embrace Opavia biscuits and wafers, BeBe Dobré ráno, Brumík and Fidorka wafers (www.fidorka.cz/sk), Figaro chocolate, Colonnade, Miňonky and Tatranky wafers or TUC crackers.
The firm has been working in the Czech Republic and Slovakia since 1992. It employs 2,500 individuals in 4 manufacturing crops, two enterprise models and a shared providers middle. The firm’s gross sales workplace sells 500 merchandise beneath 16 manufacturers.