Why did influencer Jackie Aina come under fire for using the phrase, Sòrò Sókè?

Nigerian influencer Jackie Aina is being slammed on social media for labeling one among her new candles as Sòrò Sókè.

Here is every part that you must know.

Jackie Aina’s Sòrò Sókè controversy defined

Jackie Aina, who lately turned 35 years previous, unveiled her new Owambe candle assortment on fifth August.

For her new product, she teamed up with designer Claude Kameni and FORVR Mood, a model established by Aina.

Regardless, the assortment consisted of 4 new fragrances specifically, Sòrò Sókè, No Wahala, Soft Life, and Spice Of Life.

This triggered tons of drama for the influencer since the phrase Sòrò Sókè is related to a controversial protest in Nigeria. The time period originated in Yoruban (West African ethnic group) and means to ‘speak up’ or ‘don’t be silent’.

In 2017, the youth in Nigeria got here collectively to protest towards police brutality which triggered the disbandment of the controversial unit Special Anti-Robbery Squad (SARS). 

The on-line campaigns used hashtags similar to  #EndSARS and #SòròSókè throughout the protest.

Hence, quite a few customers criticized Aina for using a delicate slogan to market her product.

Users react to Jackie Aina’s Sòrò Sókè

Many social media customers expressed their stance over Jackie Aina using a protest slogan to promote her new candle assortment.

One consumer famous, ‘Dear Non-Nigerians, The reason why this is receiving so much backlash is that Jackie Aina shamelessly named one of the candles “Soro Soke” which translates into “speak up”. It was one of the rallying cries during EndSars. But Jackie was notably silent during the protests.’

Another wrote, ‘wow. that is a damn shame. I’m not Nigerian however I do know I’m gonna block her. thanks. gross.’

While somebody stated, ‘Jackie Aina is a great example of those that remember they’re Nigerian when it’s time to make use of it for clout.’

A distinct consumer identified, ‘Jackie Aina always seemed to be an opportunist tbh. never really stood firm in anything.’

Who is Jackie Aina?

Jackie is a Nigerian-American YouTuber who develops content material centering on cosmetics and self-care.

Aina has been vocal about her assist for individuals of coloration. She additionally talked about how the social media visibility of residents from minority teams must be elevated.

Jackie Aina
Photo by Emma McIntyre/Getty Images for YouTube Beauty

Moreover, she is kind of lively on most of her social media platforms which have earned her a really giant fan following.

She presently has 1.8 million followers on Instagram, whereas 3.56 million customers observe her on TikTok.u

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